How to Increase Brand Awareness on Social Media 2023 (for Businesses with £500k-£2m Revenue) with Content Marketing
Social media is a powerful tool for businesses of all sizes to increase brand awareness. But for businesses between $500k - $2 million in revenue, it can be especially effective in driving significant organic traffic. This is because these businesses have the resources to invest in creating high-quality content and running social media campaigns.
In this blog post, we will focus on how to increase brand awareness on social media using content marketing. Content marketing is the process of creating and sharing valuable, relevant, and consistent content to attract and retain a clearly defined audience and drive profitable customer action.
Here is a more detailed breakdown of the tips mentioned in the previous article, with additional examples and insights:
How to create a content marketing strategy?
The first step to creating a content marketing strategy is to define your target audience. Who are you trying to reach with your content? Once you know your target audience, you can start to brainstorm content ideas that are relevant to them.
When brainstorming content ideas, keep the following in mind:
- What are your target audience's problems or pain points?
- What are their interests?
- What kind of content do they consume?
Once you have a list of content ideas, you need to organise them into a content calendar. This will help you plan your content in advance and ensure that you are posting consistently. In short, this is critical as it is very easy to become reactive rather than proactive in your marketing journey towards brand awareness, having a way to create content and organise it into a content calendar in a consistent fashion is critical to growing engagement on social media.
How to create high quality content for social media?
The best way to attract attention on social media is to create high-quality content that is relevant to your target audience. Your content should be informative, engaging, and visually appealing. It is important to capture your audience persona in all your marketing content to increase brand awareness on social media. When you are next producing or reviewing content for your business, try to get into the mind of your customer and think from their perspective, ask yourself these questions: Would this content inform me? What does this teach me? Would I engage with this content?
When creating content for social media, be sure to keep the following in mind:
- Catchy headlines and descriptions.
- Use high-quality images and videos.
- Keep your content concise and to the point.
- Use relevant keywords and hashtags.
- Use a variety of content formats. This could include blog posts, articles, infographics, videos, images, and podcasts.
Promote your content on social media.
Once you have created high-quality content that captures your business and target audience, you need to promote it on social media. You can do this by sharing your content on your own social media pages, as well as by joining relevant groups and communities.
When promoting your content on social media, be sure to interact with your audience. Respond to comments and questions, and participate in relevant conversations.
Here are some additional tips for promoting your content on social media:
- Use social media scheduling tools. This can help you save time and ensure that your content is posted consistently.
- Run social media contests and giveaways. This is a great way to generate excitement and engagement around your brand.
- Partner with other businesses in your industry. This is a great way to cross-promote your content and reach a new audience.
- Use social media advertising. This can be a great way to reach a wider audience and get your content in front of more people.
How to use social media analytics?
Social media analytics can help you track the performance of your content and see what's working well. This information can help you refine your content strategy and improve your results. One of the major benefits of using social media analytics to increase your brand awareness on social media in 2023 is that you can use the data to inform what content has worked best and what content you should focus on moving forward.
These are the kind of social media analytics that are useful to track:
- Reach: The number of people who have seen your content.
- Engagement: The number of people who have interacted with your content, such as by liking, commenting, or sharing it.
- Click-through rate (CTR): The percentage of people who have clicked on a link in your content.
- Website traffic: The amount of traffic that your social media posts are driving to your website.
How AI Is Changing Social Media Marketing: How You Can Embrace It
Artificial Intelligence (AI) is transforming many industries, and social media marketing is no exception. AI can help businesses with a variety of tasks, including:
- Content creation: AI can be used to generate creative and engaging content for social media, such as blog posts, images and videos. This can massively help businesses, especially growing businesses, save a tremendous amount of time and resources.
- Social media analytics: AI can be used to track and analyse social media analytics and data. This can be used to help inform you on what posts either your business or your competitors have pushed out and what have performed the best, allowing you to easily understand where to focus your content creation efforts.
- Social media advertising: AI can be used to target and optimise social media ads with hyper-precision. This can help businesses to reach their target audience more effectively and get more out of their advertising budgets.
It is becoming increasingly more important to implement the use of AI in your marketing to increase brand awareness on social media in 2023. With the rise of ChatGPT and various other tools, it has become clear how AI can be used to take your social media marketing strategies to the next level.
Tips for businesses that want to use AI to increase their brand awareness on social media
Here are some key tips for businesses that want to use AI to improve their social media marketing:
- Identify your goals. What do you want to achieve through social media marketing? Why do you want to increase your brand awareness? Once you know your goals, you can choose the right AI-powered tools to achieve them.
- Do your research. There are many Ai-powered tools available that can really bolster your social media marketing. Do your research and define which tools suit you best. Consider factors such as: cost, company size, and the problem they solve.
- Track your results: Use social media analytics to track the results of your social media marketing campaigns. Some AI-powered tools cover this for you and let you view all your analytics from one platform.
Social media is a powerful tool for businesses of all sizes to increase their brand awareness in 2023. But with so much competition and noise on social media, it can be difficult to stand out in the crowd.
At Discovry, we are committed to staying at the forefront of digital marketing innovations. We are embracing the latest AI technologies and integrating them into our services to ensure that we are empowering SMB’s to optimise their marketing, without needing to spend thousands on outsourcing.
From marketers to you, our number one piece of advice to increase your brand awareness on social media in 2023 is to embrace AI and figure out which AI-powered tools are best suited to your business needs. If you do this, you are already ahead of the competition.